When users enter the Think Different Events website their computers will automatically be issued with 'cookies'. Cookies are text files which identify users' computers to the Think Different Events server. The website then creates "session" cookies to store some of the preferences of users moving around the website, eg retaining a low graphics text-only preference. Cookies in themselves do not identify individual users but identify only the computer used and they are deleted on departure from the website.
Many websites do this to track traffic flows, whenever users visit those websites.
The Think Different Events website uses third-party cookies to measure use of the website including number of visitors, how frequently pages are viewed, and the city and country of origin of users. This helps to determine what is popular and can influence future content and development. For this purpose, Think Different Events uses statistical analyisis tools to measure and analyse usage of the website. The information collected by Think Different Events will include IP Address, pages visited, browser type and operating system. The data will not be used to identify any user personally.
Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user eg retaining saved log-in details to allow you quick access on your next visit.
How it might be better if site visits to venues are conducted with the Venue Operations Teams and not the Sales Team. An age old challenge.
A lack of trust in companies which hold our data has led to a need for new regulations to ensure that there is greater clarity and transparency in how data is stored and used. The three speakers will outline some of the challenges and opportunities that will exist for businesses.
Simon Murrison, Adrian Murphy and Geoff Todd to join Susan Grandfield, Jim Henderson and Alan McKee as The Business Journey launches series of 2018 events.